Mission statement is the most important issue to consider when developing an organization's strategic plan. A mission statement will give a clear insight of what kind of business the organization is at and who are its customers. A clearly stated mission statement will provide a sense of direction and the company's scope and goals to its employees, as well as creating a positive image to customers, investors, and stakeholders.
The Pepsi Co Mission Statement:
"To be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity."
I had chose Pepsi Co's mission statement as a sound mission statement example. First of all, Pepsi Co's mission statement is not too long and it is easy to understand. When I browsed online for a sound mission statement, the first criteria I looked for is the length. while I was searching, I didn't even bother to read a lengthy statement. The clarity of a mission statement is very important, but only in the case that people are interested in reading it.
Moreover, the first sentence of Pepsi Co's mission statement has clearly stated what is the organization's business and its existent position of the current market, such as its products and targeted market. Then, the mission statement provides a clear direction of the goals and objectives to the organization's employees, customers, investors and stakeholders. This will provide the competitive advantages of Pepsi Co to differentiate itself from its competitors. Lastly, Pepsi Co also includes its moral and ethical position.
Overall, Pepsi Co's mission statement identifies the position, scope, goals, products, targeted market, desired public image, and ethical position of the organization. In conclusion, the mission statement is easy to understand and contains all the information that the company wants to let people know about Pepsi Co.
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2 comments:
I agree with you that Pepsi's mission statement is short and easy to understand. It clearly states that what business Pepsi is, its target market, and its goals and objectives. Pepsi's mission statement also increases the confidence for its customers by mentioning that "we strive for honesty, fairness and integrity."
HI!
I agree with you in that Pepsi has a sound mission statement. I think that, like you mentioned in your blog, it is clear and easy to understand. This is important in today's society because there are so many competitors out there! It also touches on many important aspects such as investors, its employees, society, and the company's goals. Things like that are important and should be mentioned in a mission statement because they allow the consumer to see what the company is all about!
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